A Comparative Study of SK International, Luker Electronics and Havells

Abstract

This study focuses on a comparative analysis of SK International, Luker Electronics and Havells in order to understand their performance, market presence, product strategies and customer perception in the electrical and electronics sector. The objective of the study is to evaluate the strengths and weaknesses of these companies and to identify the factors that influence their competitiveness in the market. The research is based on both primary and secondary data. Primary data were collected through questionnaires and customer feedback, while secondary data were gathered from company reports, websites, journals and other relevant sources. The study compares the companies on various parameters such as product quality, pricing strategy, brand image, customer satisfaction, distribution network and technological innovation. The findings of the study highlight the differences in operational strategies and market positioning among the three companies. While some firms focus on brand reputations and product innovation, others emphasize pricing and distribution efficiency to attract customers. The comparative evaluation helps in identifying best practices and areas where each company can improve its performance.

Introduction

The electrical and electronics industry plays a vital role in economic growth and is highly competitive due to rapid technological advancement and increasing demand for efficient products. Companies must continuously improve product quality, pricing strategies, and customer service to remain competitive. This study compares SK International, Luker Electric Technologies, and Havells India Limited to evaluate their business strategies, supply chain practices, product performance, and customer preferences.

The objectives of the study include analyzing logistics and supply chain management practices, comparing efficiency and technological integration, evaluating the impact of emerging technologies such as AI and automation, identifying challenges, and suggesting improvements.

The research used a descriptive design with both primary and secondary data. Primary data were collected from 100 customers and dealers through questionnaires, while secondary data came from company websites, journals, and articles. Data were analyzed using the percentage method, chi-square test, and correlation analysis.

The chi-square test showed no significant relationship between automation levels and cost reduction, while correlation analysis indicated no significant relationship between sustainability importance and innovation perception.

Findings reveal that AI (43%) and IoT (42%) are widely adopted technologies, but many companies still lack full digital transformation. Only 17% of companies have fully automated supply chains, and sustainability practices face challenges such as high costs and limited infrastructure.

The study recommends investing in advanced technologies, increasing automation, strengthening sustainable practices, improving supply chain resilience, and developing workforce digital skills to enhance efficiency and competitiveness in the electrical and electronics industry.

Conclusion

This study highlights the growing significance of digital transformation in logistics and supply chain management. SF International, Luker Electronics, and Havells each employ structured supply chain strategies, but their levels of technological integration, cost optimization, and sustainabilityeffortsvary.HavellsemergesasaleaderinautomationandAI-drivenlogistics,while SF International and Luker Electronics have opportunities to enhance efficiency through greater digital adoption.

References

[1] JVLUKERUSA:https://www.lukerindia.com/ [2] HAVELLS:https://havells.com/ [3] SFINTERNATIONAL:https://www.sf-express.com/chn/en/express/intl/os-ful-warehouse [4] Ibobscs:https://ibobscs.com/

Copyright

Copyright © 2026 Mr. Dharnish D L, Mrs. S Shajitha Banu. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.