AgroGo-Connecting Organic Farmers and Consumers

Abstract

The traditional agricultural supply chain in India often depends on middlemen who drive up consumer prices while giving farmers little profit. This imbalance leads to financial instability, with some cases resulting in farmer suicides. Consumers also suffer, paying more for produce that often loses freshness and quality before it reaches them. To tackle these issues, this paper introduces AgroGo, an Android-based mobile app built with Kotlin and Firebase Fire store. The app creates a direct digital marketplace between farmers and consumers, reducing the need for middlemen. AgroGo allows farmers to upload product details with images, manage their inventory in real time, and set fair prices. It integrates with the Razor pay API to provide secure and flexible digital payment options. For consumers, AgroGo offers access to fresh, seasonal produce through easy search and filtering features, real-time order tracking, and options for delivery or pickup. AgroGo also includes product listing, orders dashboards, smart inventory management, especially for rural communities. By promoting transparency and supporting digital integration, the platform boosts farmer profits, builds consumer trust, and encourages rural digitization. In summary, AgroGo is more than just a transactional platform. It is a socio-technical innovation that helps transform agriculture into a sustainable, transparent, and fair ecosystem. The system empowers farmers to engage in the digital economy while enhancing food security and efficiency in the agricultural supply chain.

Introduction

• Farming is vital to millions of Indian families and the national economy.

• However, farmers face deep struggles:

  • Crushing debt

  • Low crop prices

  • Exploitative middlemen

  • Farmer suicides

• Despite some progress via platforms like FarmKart and E-Greengrocers, limitations in connectivity, analytics, and user experience persist.

2. AgroGo: The Proposed Solution

AgroGo is a mobile-first digital marketplace that connects farmers directly with consumers, eliminating middlemen and enhancing profitability.

Key Features:

• Real-time product listing and inventory tracking

• Secure multi-mode payments (UPI, wallets, COD via Razorpay)

• Order notifications and management for farmers

• Advanced sales analytics (earnings, top-selling items)

• Vernacular language support and intuitive UI for digital inclusion

• Offline support for low-connectivity regions

3. Literature Review Highlights

• Mobile tech has transformed agri-commerce but key gaps remain:

  • Lack of predictive analytics and weather integration

  • Limited storage and logistics solutions

  • Inadequate farmer-centric UIs

• Solutions like Farm Era, Bawankule’s App, eNAM, and BigBasket address parts of the problem but fall short of offering a comprehensive, scalable, and inclusive system.

4. Research Gap

Existing apps suffer from:

• Dependence on internet (no offline mode)

• Limited vernacular support

• No full inventory control

• Missing features like:

  • Flexible delivery

  • Cart checkout

  • Analytics for earnings

  • Secure multi-mode payments

5. Research Objectives

AgroGo aims to:

1. Eliminate middlemen with direct farmer-to-consumer transactions

2. Enable real-time inventory and product management

3. Support secure payments via Razorpay (UPI, wallet, COD)

4. Provide analytics dashboards for sales and earnings

5. Improve usability through multilingual support and simple UI

6. System Design & Modules

Developed using Kotlin (Android) and Firebase, AgroGo includes:

a. Registration & Role Selection

• Users choose Farmer or Consumer

• Secure login via Firebase Auth (Email, OTP, Google)

b. Farmer Dashboard

• Add/edit/remove products with images, descriptions, price

• Real-time inventory management

• Instant order notifications

• Sales insights and analytics

c. Consumer Dashboard

• Real-time marketplace browsing

• Filters: location, farmer, category, price

• Cart & checkout functionality

• Order tracking

d. Backend Infrastructure

• Firebase Firestore for data (products, users, orders)

• Firebase Storage for media files

• FCM Notifications for order updates

• Role-based access for data security

• Razorpay integration for secure payments (no sensitive data stored)

7. Prototype Testing Results

• Farmers successfully used the platform without technical training

• Consumers trusted the platform due to secure payments and transparent order tracking

• System achieved seamless performance in real-time synchronization and user experience

Conclusion

AgroGo provides an integrated, scalable, and farmer-centric solution for bridging the gap between producers and consumers while ensuring fair pricing, secure transactions, and data driven insights. By leveraging Kotlin for Android development and Firebase Fire store for real time cloud synchronization, AgroGo delivers a robust platform that addresses the key pain points of traditional agricultural markets. The application incorporates a Farmer Dashboard that enables growers to upload product details with images, set dynamic pricing, manage stock levels, and tag crops with seasonal availability. This feature not only empowers farmers to remain in full control of their inventory but also helps consumers plan purchases according to seasonal trends. The Consumer Dashboard provides a seamless buying experience with advanced searchand filtering options, a shopping cart, and real-time order tracking. This ensures that consumers receive fresh produce at competitive prices while avoiding intermediaries. A major strength of AgroGo lies in its secure multi-mode payment system, integrated through the Razor pay API, which supports UPI, debit/credit cards, digital wallets, and cash-on-delivery. This versatility builds trust among both farmers and consumers by guaranteeing quick and secure transactions. AgroGo also introduces an Analytics Dashboard that provides farmers with earnings summaries, product performance insights, and top-selling crop reports. These insights allow farmers to make data-driven decisions, such as adjusting prices, planning crop cycles, and optimizing product availability for maximum profitability. To improve adoption in rural areas, AgroGo is designed with multilingual support, enabling users to interact with the platform in their local vernacular languages. This inclusivity reduces the technological barriers for farmers with limited technical or linguistic proficiency. Future enhancements will include offline caching, allowing farmers to list products, update stock, and view order history even with inconsistent internet connectivity. An AI-based crop demand forecasting engine will further empower farmers by predicting market trends and suggesting optimal planting strategies based on historical sales data and regional demand. Additionally, logistics integration with real-time route optimization is planned to streamline the delivery process and reduce transportation costs. By combining real-time inventory control, secure payments, advanced analytics, and intuitive multilingual interfaces, AgroGo sets a new benchmark for digital agriculture platforms. It not only provides a marketplace but also acts as a decision-support system, enabling farmers to operate with greater independence, efficiency, and profitability. With future upgrades in AI, offline capabilities, and intelligent logistics, AgroGo is poised to become a sustainable digital ecosystem that can scale across rural India and other developing agricultural economies.

References

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Copyright

Copyright © 2025 Hasan Phudinawala, Shaikh Mohammed Arbaz . This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.