Blending ICT and Digital Technology for Public Value Creation through Digital Public Frameworks

Abstract

Digital technology is widely known for connecting the different public by using innovative, creative connectivity in between target audience and tools used for supporting open access and interactive ICT tools. This research paper will focus on key factors like culture, heritage, opportunities, etc. that had a tremendous impact on the use of digital technology and digitization techniques. In order to in-depth understanding integrating ICT and digital technology addresses the new framework and methodology of heritage interpretation from real-world context. Innovative ways of digital access include interpretation of heritage values and decode the new culture for digitization via integrating ICT with digital technology tools and techniques. The integration will help to understand that digital public framework is all about people for success, for engaging their products, ideas, thoughts into experience and ever-ending opportunities for digital service providers. Also, it will unfold the scale of online marketplace by analyzing leading digital marketer experts within short space of time. Digital marketing strategy focuses on marketing design, individual attention, and integrates ICT tools to develop digital public framework by which digital technologies promotes socio-economic activity. The main objective of digital service provider is to increase and examine steadily trends and patterns of digital public framework.

Introduction

The text discusses the evolution and significance of digital marketing and digital transformation in a globally connected, internet-driven world. Since the introduction of the World Wide Web in 1989, digital marketing has increasingly leveraged information and communication technologies (ICT) to create awareness, influence consumers, and analyze market data. Digital public frameworks and social media platforms enable widespread content sharing, user engagement, and enhanced visibility for digital service providers.

Digital transformation is described as a progressive process that integrates technology, skills, and infrastructure—from initial digital access to full implementation of digital frameworks that combine physical and digital systems. Databases, automation, and ICT tools play a central role in enabling digital logistics platforms and service delivery.

Key digital technology and marketing trends include the growth of social media and influencer marketing, increased use of artificial intelligence for self-learning and strategy development, evolving SEO practices focused on user-centric content (such as EEAT and generative search), expanded use of PPC advertising, data-driven digital marketing strategies, and content creation using emerging technologies like virtual and augmented reality.

The study highlights that digital public infrastructure (DPI) supports digital finance, financial inclusion, and sustainable economic growth by creating new market and livelihood opportunities. It also clarifies the distinction between digitization (conversion of information into digital form) and digitalization/digital transformation (the strategic integration of digital technologies with innovation). Overall, the integration of DPI—supported by big data, cloud computing, social media, smart devices, and IoT—plays a crucial role in driving modern digital transformation and inclusive digital growth.

References

[1] Pinaki Mandal, Prof. Nitin Joshi (2017) Understanding Digital Marketing Strategy in International Journal of Scientific Research and Management (IJSRM) ||Volume||5||Issue||06||Pages||5428-5431||2017|| Website: www.ijsrm.in ISSN (e): 2321-3418 Index Copernicus value (2015): 57.47 DOI: 10.18535/ijsrm/v5i6.11 [2] https://blog.hubspot.com/marketing/marketing-trends [3] Key Digital Marketing Trends for 2024 by Digital Marketing Institute Cited at: https://digitalmarketinginstitute.com/blog/key-digital-marketing-trends-for-2024 [4] Joel Taylor &Laura Kate Gibson (2016) Digitisation, digital interaction and social media: embedded barriers to democratic heritage in International Journal of Heritage Studies DOI/Cited at: https://doi.org/10.1080/13527258.2016.1171245 [5] Danilo Giglitto, Luigina Ciolfi, Caroline Claisse, Eleanor Lockley (2019) Bridging cultural heritage and communities through digital technologies: Understanding perspectives and challenges in &T \'19: Proceedings of the 9th International Conference on Communities & Technologies - Transforming Communities Cited at: https://dl.acm.org/doi/10.1145/3328320.3328386

Copyright

Copyright © 2026 Tanu ., Dr. V. K. Srivastava. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.