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ISSN: 2321-9653
Estd : 2013

Ijraset Journal For Research in Applied Science and Engineering Technology

A Comprehensive Review of Customer Lifetime Value by using NBD and Gamma-Gamma Model

Authors: Aditya Singh, Mr. Ajeet Kumar, Shubham Singh, Mithilesh Kumar, Priyansh Gupta

DOI Link: https://doi.org/10.22214/ijraset.2025.68233

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Paper Id : IJRASET68233

Publish Date : 2025-04-02

ISSN : 2321-9653

Publisher Name : IJRASET

DOI Link : Click Here

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