Authors: Sushant Rajvanshi
Certificate: View Certificate
Online Food delivery refers to the process when different restaurants, cafes, and food outlets deliver food or drinks to the customers according to their order placed by any mode to meet the exact demand and provide customer satisfaction and service of the best quality. Most people use their mobile phones to do the process; However, there are many advantages of ordering food through mobile-based apps; what are the reasons behind it, and what possible issues do customers face while ordering food online? This paper will provide information on those factors and discuss the most significant reasons, how those issues can be solved, what advantages customers get which motivate them to go online Food ordering instead of going out, and how Covid-19 impacted the online food ordering Industry. In the times of Covid-19, Online food ordering helped in different ways when people were not in a condition to cook food on their own and could not go out of the house to protect everyone.
Compared to when the idea of online food delivery services was first introduced to the market, people now tend to use them more frequently. Online meal ordering is a practice that both small and large eateries have adopted to deliver food from their kitchen to customers' homes or places of business, allowing customers to enjoy their favorite foods wherever they are. Customers can choose the restaurant, cuisine style, delivery or pick-up method, and preferred payment option. Payments can be made with cash or a card (debit or credit), and a portion of the proceeds goes back to the online restaurant.
Due to people's increasingly busy schedules, online meal delivery apps allow users to place online food orders through their mobile phones quickly and track the meal whenever they want, and contact the delivery person or the restaurant directly through the phone number or e-mail provided by them. People all around the world are now able to open their businesses, small or big scale, thanks to the internet. Due to this, their network area became wider, and companies could reach more people in less time with just one click on the phone screens.
When the pandemic struck in 2020, and there was a lockdown, the restaurants were forced to stop serving dine-in customers. An online food delivery service prevented their business from closing and going out of business. As the demand for food ordering increased, people who lost their jobs due to the COVID-19 breakout could find work delivering food to customers and earning a basic salary. When the COVID-19 outbreak hit India, 67 percent of the population used online delivery services to order food. Most people were drawn to the ability to order food online without leaving the house and endangering their health. As restaurants implemented a policy of accepting only online payments and no cash, even delivery became contactless. Delivery people were asked to leave the food on the door and ring the bell to alert the customer or call them to inform them about the package on the door and go. Sure, there were areas where online food delivery was not allowed due to high covid risk. Still, in most places, online food delivery facility was saving lots of people from going out of the house and getting infected in any way. Before knowing this, people became more comfortable with ordering food online.
II. PROVIDING FOOD ONLINE
Compared to people who can easily prepare meals at home, people who work or live outside their hometown are likelier to order food online—people who missed breakfast orders in on their way to work. Additionally, the popularity of reputable "Kirana" companies has undoubtedly declined due to how simple it is to order groceries through a mobile application. When people arrive home after a long day or do not have groceries, nobody anticipated ordering food online would be helpful. People can get the nutrition they crave all day with just one click.
Some fast-food chains also offer a 24-hour service for those with late-night cravings. No doubt, many outlets provide food and snacks late at night, but most people like to be in their comfort and get the food delivered rather than going out for just one or two items to buy, which they can get quickly.
A. Customers And The Advantages Of Ordering Food Online Through Mobile Application
Ordering food online through mobile applications provides various advantages for customers. Such as:
3. Simple Menu Customization: Customers can easily personalize their orders with the help of customization features offered by mobile apps. Customers can easily specify cooking preferences, choose portion sizes, add or remove ingredients, and accommodate dietary restrictions or allergies. Thanks to this flexibility, customers can enjoy their meals according to their preferences.
4. Real-Time Order Tracking: Features are available in many mobile apps, enabling users to track their orders' progress. Customers can estimate the arrival time and learn when the food is being prepared and when it is ready for delivery. This openness reduces uncertainty and helps control expectations.
5. Special Offers and Discounts: Online food delivery services frequently provide customers who place orders through their mobile apps with access to special offers, discounts, and promotions. Examples are free delivery, buy-one-get-one deals, and discounts on menu items or eateries. Customers can get discounts and benefit from upgrades that might not be available when placing an in-person order.
6. Reviews & Ratings: Applications for mobile devices typically offer reviews and ratings for dishes and restaurants. Customers can read reviews left by other users, which can help them decide where to order from and what to pick. Choosing reputable restaurants with positive reviews improves the overall dining experience.
7. Seamless Payments: Customers can pay for their orders online with mobile apps' secure payment options. They can store payment details for upcoming orders to avoid repeatedly entering payment information. This convenience makes checking out more accessible and guarantees a seamless, trouble-free transaction.
8. Customer Support: Many mobile apps offer customer support options that let users contact the developer for help or to solve any problems they may be having. Customers can contact support through the app and get prompt assistance with any issue, including a missing item, order delay, or another problem.
B. Most significant Issues of Ordering food online through Mobile Applications
Online food ordering through mobile apps has become extremely popular recently because it offers users accessibility and convenience. However, using these platforms can lead to several problems. The following are some of the most significant difficulties with online and mobile food ordering:
III. REASONS FOR ORDERING FOOD ONLINE THROUGH MOBILE APPLICATIONS IN INDIA
The rise of mobile applications for online food delivery services in India results from several factors. These are some crucial elements:
These and other elements, among others, have helped the Indian food industry prosper due to the significant growth of mobile applications for online food delivery services.
IV. IMPACT OF COVID-19 ON ONLINE FOOD ORDERING
The online Food ordering sector has been significantly impacted by the COVID-19 pandemic, particularly by mobile apps. Here are some ways that the pandemic has affected the development and popularity of mobile apps for food delivery:
2. Restrictions on dine-in services and lockdowns: To stop the virus's spread, many nations-imposed lockdowns, and restrictions on dine-in services. People, therefore, used online food delivery as a substitute to satiate their appetites. Mobile apps became a practical and secure way to place orders from their preferred restaurants while adhering to social seclusion rules.
3. Demand for delivery service: Demand increased due to people spending more time at home and staying away from crowded areas. People relied on online food delivery services to have meals delivered to their doorstep, which resulted in a significant increase in orders. The use of mobile apps made it simple and effective to browse menus, place orders, and follow deliveries.
4. Support for neighborhood restaurants: The pandemic posed severe difficulties for the restaurant sector, with many establishments finding it challenging to survive. Online food delivery services helped local eateries by giving them a way to connect with customers directly. Customers could support their favorite restaurants and ensure their survival in hard times by placing orders through mobile apps.
5. Menu Exploration and Variety: People were likelier to try new restaurants and explore different cuisines because they were confined to their homes. Users could browse menus, read reviews, and make educated decisions using the variety of options available on online food delivery apps. This prompted more people to use mobile apps to explore various culinary experiences.
The COVID-19 pandemic has generally accelerated the development of mobile applications for online food ordering. It emphasized the comfort, security, and variety provided by these apps, resulting in a greater reliance on mobile platforms for placing food orders during trying times.
In conclusion, mobile apps allowing online food ordering have become a significant trend in the food industry, providing many benefits to customers and restaurants. The ability to order food through mobile apps has completely changed how people access and enjoy their meals. It also saves time. These apps cater to a wide range of customer preferences with their extensive selection of options, customization tools, and attractive deals. There are, however, a few other problems that demand attention. Delays in delivery, quality assurance, and customer service are some issues that could be improved. To succeed, online food delivery services using mobile apps must guarantee on-time deliveries, maintain food quality while in transit, and offer first-rate customer service. Online food ordering has increased due to several factors, such as the quick uptake of smartphones, rising internet usage, and shifting consumer habits. The accessibility of various restaurants and cuisines, promotional offers, and loyalty programs has further fueled the popularity of these services. The COVID-19 pandemic has also greatly impacted the online food delivery market. The safety of customers and delivery personnel have become dependent upon contactless delivery options and stringent safety regulations. Online food delivery services gave people access to meals from their preferred restaurants without leaving their homes due to dine-in restrictions and lockdowns. The pandemic also highlighted the value of patronizing neighborhood eateries and the move toward cashless transactions. Ultimately, Customers can order food online through mobile applications with convenience, choice, and safety while supporting nearby businesses. Despite the difficulties and problems faced by the sector, the ongoing advancement of technology and the adoption of better methods will probably improve the overall functionality of online food delivery.
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Copyright © 2023 Sushant Rajvanshi. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.