Farm2Home - Digital Marketplace for Agricultural Products

Abstract

The traditional marketing system for agriculture has many limitations for farmers, such as the level of profitability, dependence on intermediaries, and the absence of price transparency. A web-based agricultural marketplace aims to create a link between farmers and customers, making the process of agricultural trade more efficient, profitable, and transparent. Farmers can use the system to manage the price, add products, register, and order from the customers. Through the integrated review facility, customers can browse products, order, and provide feedback. The reliability of the entire system can be achieved through secure authentication, updates, and order management. The system ensures that customers receive fresh products at affordable rates, while farmers can increase profitability by not depending on intermediaries. This implementation shows how the use of digital technology can change the traditional agricultural marketing system to create a more transparent and effective ecosystem.

Introduction

The study focuses on improving the traditional agricultural marketing system by developing a digital farmer–consumer marketplace. Traditional systems suffer from dependence on intermediaries, lack of price transparency, low farmer profits, and poor communication between farmers and consumers. Digital technology provides an opportunity to create an online platform where farmers can directly sell products, set prices, manage customers, and receive feedback, while consumers can view products, place orders, and review items. This improves transparency, efficiency, and profitability.

The research methodology includes literature review, comparative analysis of existing platforms, requirement identification, system design, validation, and evaluation. Existing agricultural platforms were analyzed to identify gaps such as centralized pricing, limited rural access, lack of review systems, and indirect trade models. Based on these findings, functional requirements (registration, price control, ordering, feedback) and non-functional requirements (security, scalability, transparency, accessibility) were defined.

The system is designed using the Model–View–Controller (MVC) layered architecture, consisting of Presentation, Controller, Service, Repository, and Database layers. This structure ensures scalability, modularity, maintainability, and secure data management. The workflow moves from user interaction to controllers, services, repositories, and the MySQL database, then back to the user interface.

The implementation uses modern technologies including Java, Spring Boot, Spring MVC, Spring Data JPA, Hibernate, HTML, CSS, JavaScript, MySQL, and Maven. The system includes modules for users, farmers, products, cart, orders, and reviews. Security features such as authentication, role-based access control, password encryption, and input validation are implemented to protect data.

Overall, the proposed Farm2Home system enhances transparency, reduces intermediaries, supports direct farmer-to-consumer trade, improves efficiency, and provides a scalable and secure digital agricultural marketplace.

Conclusion

Farm2Home, a web-based digital marketplace intended to link farmers and customers directly and lessen reliance on middlemen in agricultural trade, was introduced in this paper. Several middlemen are frequently involved in the traditional agricultural marketing system, which lowers farmer profits and raises consumer prices. By offering a clear and effective platform where farmers can market their goods and consumers may buy them directly, the suggested solution tackles these issues. Modern full-stack technologies like Java, Spring Boot, Spring Data JPA, MySQL, HTML, CSS, and JavaScript were used in the system\'s implementation. The user interface, business logic, and database activities are all kept apart by the platform\'s tiered Model–View–Controller (MVC) design. System performance, scalability, and maintainability are all enhanced by this modular architecture. User authentication, product administration, cart operations, order processing, and review and rating systems are just a few of the functional components that make up the built system. Together, these modules make it possible to manage agricultural products effectively and offer farmers and consumers a smooth user experience. By increasing transparency, making products more accessible, and facilitating improved contact between farmers and consumers, the implementation shows how digital technology may enhance agricultural marketing. The evaluation\'s findings show that the Farm2Home platform effectively provides the essential features needed for an online agricultural marketplace. Customers may explore products, place orders, and offer feedback while farmers can manage product listings and order tracking. The platform encourages fair trade practices and streamlines agricultural transactions. The system offers a solid basis for future development even though the current implementation has some drawbacks, such as the lack of mobile applications and online payment integration. The platform\'s capabilities can be further enhanced with features like cloud deployment, multilingual interfaces, artificial intelligence-based recommendation systems, and payment gateway integration. All things considered, the Farm2Home system shows how digital technology may revolutionize agricultural supply chains and give farmers direct access to markets. The platform promotes the larger goals of digital agriculture and rural economic development while also helping to modernize agricultural transactions.

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Copyright

Copyright © 2026 Vemula Pavana Pravallika, Desaneedi Venkata Mahendra, Lekkala Dharmika, Bonam Navaneeth Krishna, Medida Sai Ram, Kunchanapalli Arjun Kumar, Alapati Ramakrishna. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.