Impact of Social Media Marketing on Online Store Patternised

Abstract

The rise of social media marketing has transformed the landscape of online retail. This study explores the impact of social media marketing on consumer behaviour and purchasing patterns in online stores. Through a mixed methods approach, data from various online retailers to understand how social media influences consumer engagement, brand awareness, and sales conversion rates.

Introduction

In recent  social media has  of digital marketing, influencing consumer behaviour  of online retail. As platforms like Facebook, Instagram,   This consumers purchase products, making social media .

The social media has created new brand visibility and interaction.   This interactive  brands that social media presence the importance of strategic social media marketing. The impact of social media marketing today. Due to the impact of social media, the relationship between brands and consumers social media marketing is having  impact on business and market as business growth and performance  social media  social engagement, has become the marketer’s  Social media of any impact on the marketing industry.  E-Business  of the internet.

1. LITERATURE REVIEW

Phlip kolter(2015)Integrated marketing communication can produce stronger  greater sales impact. It  management to think about every way the customer comes in contact with the company responsibility to unify the company’s brand image and messages as they come through thousands of company activities.

improve the company’s ability to reach right customers, with the right message, at right time in the right place. Thus personal and non personal communication channels should be combined to achieve maximum impact.

Warren J. Keey an A revolutionary development to the strategic marketing is in the marketing objective from profit consumer benefits to  necessary to have an employee innovation and to producing quality products marketing must focus on the customers and deliver value by creating consumer benefits.

Fitzpatrick Michele  The concept of rating online & offline marketing to  success is one time has come. While many companies still view their online & offline efforts as separate entities,  marketers are slowly realizing that success comesthroughintegration through all channels to provide consumers with they demand.

Sally Falkow  Markets have become conversations. Social media are the online platforms and locations that provide a way for people   For businesses  to the  people are saying your brand, your product and your service,   new ideas and then use these insights to better business decisions.

1. SECTORAL  APPLICATIONS

1. Operations

1. Inventory management: Maintaining optimal stock levels, tracking inventory, and optimizing replenishment.
2. Supply chain management: Building relationships with suppliers, negotiating prices, and ensuring timely deliveries.
3. Store layout and design: Creating an attractive and functional store layout to enhance customer experience.

1. METHODOLOGY

1. Research And Planning: market research identifies her target audience and  creates a social  media.
2. Content creation: Engaging content showcasing her products  and brand.
3. Platform selection : The most  relevant social media platforms for her target audience .
4. Paid Advertising  :social media paid to increase reach and drive traffic to her online store.
5. Influencer Collaboration: influencers in her to promote her products to their followers.
6. Engagement and community Building : she actively responds to comments, messages ,and reviews ,fostering a loyal community around her brand.
7. Analytics and Optimization: social media performance using analytics tools ,adjusting her strategy based on the data to optimize .

1. FINDINGS AND ANALYSIS

1. Increased Brand Awareness: Social media marketing efforts  in the increase in brand mentions and follower growth .
2. Improved Engagement: Engagement rates increased by an average of 50% per month, indicating a strong connection between social media content and online store customers.
3. Sales Correlation: Regression analysis revealed positive correlation between social media engagement and online store sales.
4. Influencer Collaboration: Partnering with influencers in the increase in sales  and brand awareness .

1. DISCUSSION

The present study sheds light on the different dimensions Social Media Marketing capabilities the existing literature  and capabilities  qualitative and quantitative research was conducted two key  to the nature in social media and the contribution of social media use to organisational performance.This  field of  and branding management is the to provide  which combines the digital marketing field with the theory of capacities impact Consumer Based Brand Equity and performance.

These  marketing field, which suggests that marketing capabilities, including contribute to non financial performance, such as consumer satisfaction, loyalty, and brand performance.

Conclusion

As the popularity of social media is growing and there is no turning back it seems social media will overtake to other functional areas of marketing to a large extent. Social media is trying to fill the gap between marketer sand consumers through continual dialogue, building trust and interacting with right audience in right way, as fast as possible.

References

[1] Philip Kotler & Kevin Lane Keller, Marketing Management, New Delhi, Pearson Education, 2015. [2] Warren Global Marketing Management, USA,Prentice-Hall of India Pvt. Ltd., 2016. [3] Integrating Online & Office marketing together, Fitzpatrick Michele, Direct marketing, Oct 2017. [4] J. Scott Armstrong, Vicki V. Kumar,“Sales Forecasts for Existing Consumer Products and Services Do Purchase Intentions Contribute to AccuracyInternational Journal of Forecasting. [5] Elisa beta Ioan Social Media and Its Impact on Consumers Behaviour International Journal of Economic Practices and Theories. [6] D. Hoffman and T. Novak, “Marketing in Hyper media Computer Mediated Environments Conceptual Foundations Journal of Marketing. [7] Social Media Marketing India Trends Study social media marketing india trends study2016.

Copyright

Copyright © 2025 Dr. S. Ramesh Babu , Arekuti Saikeerthana, Arekuti Suma. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.