UPI has significantly transformed consumer financial behavior in India. The research clearly shows an increase in spending frequency, digital transactions, and impulsive purchases. Young users, in particular, show strong dependency on UPI for day-to-day expenses due to its ease and speed.
However, the study also highlights issues such as overspending, lack of budgeting discipline, and occasional transaction errors. Despite these challenges, UPI continues to dominate the digital payments ecosystem and reshape consumer spending patterns in profound ways.
References
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