The agriculture industry in many countries faces numerous challenges, including low farm productivity, limited market access, and poor price realization. In India, for instance, small and marginal farmers, who form a significant proportion of the agricultural community, often struggle to get adequate returns on their investments due to the presence of intermediaries in the supply chain. The existing agricultural marketing system in the country is fragmented and unorganized, with middlemen often taking advantage of the situation by offering low prices to farmers and charging high commissions from buyers. In this context, there is a need for a platform that directly connects farmers with buyers and helps them realize better prices for their produce. The project aims to bridge the gap between farmers and consumers by providing a user-friendly e-commerce portal where farmers can directly sell their produce to buyers. The platform allows farmers to create profiles and list their products, including detailed descriptions, quantities, prices, and images. Buyers can easily browse through the available products, make purchases, and securely complete transactions using integrated payment gateways. The project also includes a dedicated Transporter Forum, providing a space for registered users to engage in transport person to transport their crop yields. Along with this the proposed mobile application finds the daily wage labors for agricultural tasks by advertising the task to reach number of labors with the details of task and labor cost and other info.
Introduction
Agricultural marketing in India involves the collection, storage, and distribution of farm products, but historically, farmers have faced exploitation due to lack of price information, storage facilities, and middlemen manipulation. Agriculture remains a critical part of India’s economy, supporting about half the population, yet farmers often struggle with poverty and inefficient marketing systems.
To address these issues, digital marketing platforms and mobile applications are being introduced to connect farmers directly with buyers, transporters, and input suppliers, thereby eliminating middlemen and ensuring fair prices. These apps also provide services such as GPS-based fertilizer shop locators, transport coordination, and real-time notifications, improving accessibility and efficiency for farmers with limited digital literacy.
The proposed Android application aims to create a user-friendly marketplace where farmers can list their crops, buyers and traders can browse and negotiate prices, transporters can offer logistics services, and laborers can find work. This integrated system helps farmers sell their produce at better prices, share transportation costs, and receive weather and crop guidance, ultimately enhancing profitability and modernizing agricultural practices in India.
Conclusion
Many nations agricultural sectors struggle with issues like low farm production, restricted access to markets, and low price realization. For example, in India, where small and marginal farmers make up a large section of the agricultural community, middlemen in the supply chain make it difficult for them to receive sufficient returns on their investments. Middlemen frequently take advantage of the disorganized and disjointed agricultural marketing system by giving cheap prices to farmers and hefty commissions to purchasers. Given this situation, a platform that facilitates direct connections between buyers and farmers is necessary in order to enable the latter to achieve higher prices for their goods. The project\'s overarching goal is to facilitate direct sales of agricultural products from farmers to consumers through an intuitive online marketplace. Producers can set up accounts and sell their wares on the site with photos, prices, quantities, and descriptions. Using the connected payment gateways, customers may safely peruse the inventory, make purchases, and finish their purchases. The suggested smartphone app also advertises agricultural activities to a large pool of potential workers, providing them with detailed information about the work, the cost of labor, and other relevant factors in order to find daily wage laborers.
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