Scent Seal - Market Potential for Innovative Solid Perfume Stick

Abstract

The perfume industry is witnessing growing demand from consumers for long-lasting, convenient, and sustainable solutions that suit the fast-paced contemporary lifestyles. Conventional liquid-based fabric sprays and perfumes, although extremely popular, are beset with such significant disadvantages as staining, short-lived duration of fragrance, environmental issues owing to aerosol emission, and logistics inconvenience, particularly while traveling. Meeting these unserved needs, \"Scent Seal\" presents a new solid perfume stick for fabrics that is an environmentally friendly, spill-free, and long-lasting option. Market potential for Scent Seal is explored in this study by way of consumer behaviour, purchase drivers, fragrance selection and packaging expectations through a structured primary survey. The study, conducted on a sample of 50 intense users of perfume and fabric freshener products, proves that longevity (88%) and quality of fragrance (84%) are the two strong drivers of purchase. The most popular fragrances were citrus (32%) and floral (26%), with simple and travel pack formats being preferred over luxury or complicated ones. Notably, though roll-ons and fabric sprays are still the most popular formats, solid perfumes are also gaining ground, an indication of an openness to adopt new innovations that provide increased convenience and mobility. Nonetheless, the research also shows that there is still relatively low awareness and confidence in solid perfume products for fabrics, indicating a considerable market gap. Gap analysis identifies existing products within the fabric fragrance space as inadequately meeting consumers\' main issues with staining, constant reapplication, environmental sustainability, and hassle of traveling with liquid products. Even with improved technology of encapsulation fragrance and increasing environmental issues, mass brands have not made mainstream, sustainable, solid fabric-specific fragrance products popular. Also, most of the existing solid perfumes are still formulated for direct skin use rather than fabric use, which fails to tap into the potential of serving a wider utility-oriented customer base. The absence of a universal, eco-friendly, and durable fabric perfume solution is a strategic point of entry for Scent Seal, according to this study. Methodologically, data were gathered from a descriptive survey design using a structured questionnaire and closed-ended, multiple-choice items. Descriptive statistics and comparison analysis methods like pie charts and bar graphs were utilized in presenting the data as well as looking for underlying trends. In short, Scent Seal is positioned to take advantage of the evolving market dynamics through the provision of a distinct synergy of longevity, fabric safety, environmental stewardship, and convenience. Highlighting these benefits through marketing communication, product design, and brand positioning has the potential to bridge the existing gap in consumer demand and product supply. Subsequent studies would also examine comparative performance studies of solid fabric perfumes and liquid sprays as well as consumer acceptability among different demographic groups in an attempt to validate and make more effective market strategies for commercial success for Scent Seal.

Introduction

Introduction:
In today's fast-paced world, maintaining fresh-smelling clothes is essential. Traditional liquid fabric fresheners often come with issues like staining, short-lived fragrance, and environmental concerns due to aerosol use. Scent Seal addresses these challenges by introducing a solid fabric perfume stick that is mess-free, long-lasting, and eco-friendly.

Product Features:

• Innovative Technology: Utilizes fragrance-infused microcapsules and odor-absorbing powders for effective and lasting freshness.

• User-Friendly Design: The solid form eliminates spillage and leakage problems, making it ideal for travel and daily use.

• Eco-Conscious: The product is refillable and biodegradable, catering to environmentally conscious consumers.

• Skin and Fabric Safe: Made with skin-friendly and fabric-safe ingredients, suitable for all types of clothing, including delicate fabrics like silk and wool.

Market Insights:
With the growing demand for eco-friendly and travel-friendly fragrance products in India, Scent Seal aims to lead the market in solid fabric perfumes. The product's unique selling points align with current consumer preferences for sustainability and convenience.

Research Methodology:

• Study Design: Descriptive research to understand consumer behavior and preferences regarding fragrance products.

• Sample Selection: 50 individuals using non-probability convenience sampling.

• Data Collection: Survey with closed-ended and multiple-choice questions focusing on product usage frequency, preferences, and purchase drivers.

• Data Analysis: Utilized pie and bar charts for illustrating categorical data and comparative analysis.amazon.in+3zeptonow.com+3amazon.in+3

Key Findings:

• High Usage: 86% of respondents use perfumes or fabric fresheners daily.

• Product Preferences: Perfumes (86%), roll-on deodorants (74%), and fabric sprays (68%) are the most commonly used products.

• Purchase Drivers: Longevity (88%) and scent (84%) are the top factors influencing purchase decisions.

• Fragrance Preferences: Citrus (32%) and floral (26%) scents are most preferred.

• Packaging Preferences: Simple (40%) and travel-friendly (24%) packaging are favored.

Recommendations:

• Product Development: Focus on creating long-lasting, fragrant, and eco-friendly products.

• Marketing Strategies: Emphasize longevity and quality of fragrance in advertising.

• Fragrance Offerings: Highlight popular scents like citrus and floral, and consider introducing new variants.

• Packaging Innovations: Invest in simple, travel-sized, and eco-friendly packaging to align with consumer preferences

Conclusion

The research findings identify the increasing consumer need for long-lasting, easy-to-use, and eco-friendly fragrance products for textiles. Analysis of consumer behaviour reveals that scent and longevity are the most important considerations in determining purchases, followed by brand name and price. Demand for roll-ons and solid perfumes substantiates the ease-of-use and convenience requirements. Moreover, the rising need for minimalist and eco-friendly packaging is attributed to a new trend of environmentally friendly consumption behaviours. \"Scent Seal\" meets such market demands by providing an ecologically friendly, durable, and convenient solid cloth perfume stick. Its long-lasting fragrance and stain-free performance make it a better option than conventional sprays and liquid perfumes. Additionally, the travel-sized and compact nature of the solution makes it more convenient, in line with customers\' expectations for convenient and portable products. By emphasizing major consumer issues like longevity, quality of scent, and sustainability, \"Scent Seal\" has the potential to be a game-changer in the realm of fabric fragrance. The findings of this study offer significant implications for product feature optimization and marketing strategy to ensure that \"Scent Seal\" addresses the changing needs of contemporary consumers.

References

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Copyright

Copyright © 2025 Nisha Kumari, Tania Paul, N Jyostna, Anand Kumar D, Syed Abdullah, Gowri H R, Minerva Das(Assistant Professor). This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.