Virtual Fashion with AI Personalization

Abstract

The rise of e-commerce in the fashion industry hasledtoanincreaseddemandforvirtualtry-onsolutions that enhance user experience. This paper presents a Virtual Fashion with AI Personalization system leveraging Generative Adversarial Networks(GANs)and deep learning techniques to provide a realistic and interactive digital try-on experience. The system enables users to upload images, select garments, and visualize theminreal-timewithpersonalizedfitting.Thisapproach addresses challenges in online apparel shopping, including size misfit and lack of customization, through AI-driven garment segmentation, pose estimation, and recommendation algorithms. By integrating cutting-edge deep learning techniques, this research demonstrates a robustandscalablesolutionforrevolutionizingtheonline fashion industry..

Introduction

The online fashion retail industry is rapidly evolving with the integration of AI technologies, especially Virtual Try-On (VTO) systems. These systems enable users to visualize clothing on themselves in real-time without physically trying them on, significantly enhancing convenience and personalization while reducing return rates.

Key innovations include:

• Generative Adversarial Networks (GANs): Create hyper-realistic clothing textures, preserving fabric details, shadows, and drapes for accurate garment rendering.

• Pose Estimation Models (e.g., OpenPose, DensePose): Accurately detect body landmarks to ensure natural garment alignment, even in different poses or movements.

• Customization Tools (e.g., LC-VTON): Let users dynamically adjust garment length, color, pattern, and fit.

• AI Trend Prediction: Uses ML algorithms and fashion data to recommend personalized outfits based on trends and user preferences.

The system architecture consists of modules for:

1. Image input and preprocessing

2. Body pose estimation

3. Garment rendering with GANs

4. Interactive customization

5. AI-driven fashion recommendations

6. Testing, scalability, and privacy/security compliance

Research and Technologies Reviewed

• Traditional 2D overlays were limited in realism; modern GAN-based systems (VITON-HD, CP-VTON) provide realistic fitting.

• Pose estimation enhances clothing fit through skeletal modeling.

• GANs are essential for realistic fabric simulation.

• AI helps predict fashion trends using data from social media and consumer behavior.

• Systems like StyleGAN allow real-time personalization of garment features.

Challenges and Future Directions

• Scalability for diverse body types and cultures.

• Need for real-time performance and 3D modeling.

• Ethical considerations like user data privacy and algorithmic fairness.

Conclusion

TheAI-DrivenVirtualFashionFittingSystemhassuccessfully demonstrateditspotentialintransformingtheonlineshopping experience by integrating advanced AI techniques such as body detection, pose estimation, generative adversarial networks(GANs),andreal-timecustomization.Through rigorous testing, the system has proven to be highly accurate in body landmark detection, realistic in garment rendering, andefficientinreal-timeprocessing,makingitareliabletool for virtual fashion try-ons. User feedback has been overwhelmingly positive, with high satisfaction rates regarding the system’s realism, responsiveness, and personalized recommendations. The inclusion of AI-driven fashion trend analysis and skin tone detection further enhances personalization, helping users make more informed fashion choices. Additionally, the system exhibits excellent scalability and cross-platform compatibility, ensuring seamless operation across different devices and user environments. Despiteitsstrengths,certainchallengesremain,particularlyin handling intricate garment patterns, lace fabrics, and low- qualityuserimages,whichcanimpactfittingaccuracy.Future enhancements will focus on refining garment rendering with advanced 3D modeling techniques and improving AI-driven personalizationtoofferanevenmoreimmersiveandrealistic virtual try-on experience. In conclusion, the proposed system sets a strong foundation for AI-powered virtual fashion, addressing key challenges in online shopping while paving the way for more innovative developments in digital fashion technology.

References

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Copyright

Copyright © 2025 Rushikesh Gaikhe, Shubham Chikne, Rushikesh Deshmukh, Yash Patil, Prof. Rupali Patil. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.